Once you start slinging shit online, it's over. You will never have fun on it again. You can't unturn the rock. Impressions, click-thru-revenue, ad spend are like the lines of code that make up the Matrix. And you're not even Neo! At best, you're Mouse and you never get your business off the ground.
Now that I have the least amount of SEO literacy possible, everything sticks out like a new scab under a stiff jeans. Suddenly you notice your feeds are mostly marketing.* And you don't even mind, really. At least I don't. It's easier to swallow brands pushing niche products and tattooers promoting themselves then to see people I've met before with whom I've grown apart. (Again I'm speaking for myself.) Social connection has not been the point of social media for twenty years. U learned in an panic one night recently that LinkedIn makes like $9,000 a year per a business's membership and more every time a job seeker clicks one of their listings. It's for businesses to blow money. IG is somewhat the same. Twitter is gone.
Keywords are sickening, though. These brands are my friends! Why are they bothering me about two movies I'm not gonna see? Why does it feel like a psyop version of GentleMinions, without the 19th century aspect of young boys gathering for a lark with the mates? Without the Yeat song?
Oppenheimer is writhing in hell. Christopher Nolan has never had sex. And stop gassing up Greta Gerwig; it's going to her head. Ryan Gosling is just making money off the idea that he's a weird guy when he's not. He's just a less moronic Ben Affleck. He's married to like Eva Longoria. "I think Margot Robbie is hot" is the new "Hottest chick? Megan Fox!" Where were you for fucking I, Tonya? That movie ripped.
They are all making jokes about the same things and writing essays about the same things and wearing the same sneakers and wearing all-linen embarrassing outfits and wasting their lives waiting on lines to 4/10 TikTok restaurants. They all have splendid day jobs whereas we sit on the computer trying to get them to buy our shit by coating it in pink and calling it sigma.
I envy them, deeply. When I receive constructive criticism it feels like getting kicked in the balls. I'd rather walk the wrong way for miles than get directions that don't make me feel smart. That don't make me feel like even though I was going in the exact opposite direction, I was on the right track before.
Just like I've done with my life, you squander potential when you joke about Barbenheimer. You could be selling graphic tees or something.
*This is what's great about TikTok. Anyone who tells you can move product on there, that there's conversion - cannot be trusted.
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